JSE-listed Allied Electronics (Altron) unveiled their new brand which unites all their businesses under one brand identity. The brand ushers in a significant shift ensuring that the company goes to market under a single identity, making it easy for customers to streamline their business with the company.
“Our new brand brings with it a new culture of how we do business,” said Mteto Nyati, Altron Group Chief Executive. “Part of this is our renewed commitment to being a partner to our customers throughout their digital transformation journeys, and we want our customers to experience us as trusted advisors,” he added.
Through their single brand identity, Altron are removing the complexity experienced when engaging with the various businesses within the group.
“The joint venture between Altron and Arrow is a perfect partnership which allows us to deliver innovation that matters,” says Peter Griffiths, managing director of Altron Arrow. ‘Altron provides local corporate governance, value-based leadership, legal and financial capability; while Arrow is the leading distributor of electronic components in Sub-Saharan Africa and has recently expanded its wide component range to include two new business divisions that deal with intelligent systems and sustainable technology.”
Speaking at their launch event, Griffiths explained that the digital capability of world 4.0 will make good companies great, relevant and sustainable while the essence of the Alton brand is to “make progress effortless” for its customers.
“Altron Arrow is a leading technology solutions provider in components, IoT solutions and sustainable technology in the ICT sector,” says Griffiths. “We are always eager to draw on the experience of our brand and are a proud business unit of Altron.”